Privacy Policy


Effective as of September 17, 2014

This Privacy Policy describes our policies on the collection, use, and disclosure of your information in connection with the Eat Drink Lucky service (the “Service”) available to you through email, websites and other communication channels associated with or identifying us (including for example Twitter messages by or mentioning us, or posting on our Facebook page) (“Our Social Media”).  The terms “we”, “us”, and “our” refer to Eat Drink Lucky, Inc., a Delaware corporation.  When you use the Service, you consent to our collection, use, and disclosure of your information as described in this Privacy Policy.


We may store the information you submit to or through the Service.  We use the information to fulfill your requests, provide Service functionality, improve Service quality, personalize the user experience, display relevant advertising, provide customer support, contact you, back up our systems, allow for disaster recovery, and comply with legal obligations.

You must provide a valid email address in order to sign up for an account on the Service. In the process of using the Service, you may also from time to time designate certain city locations (“Locations”).

We use your Locations as part of the operation of the Service, in order to generate messages to you through the Service.  We do not share your email address with third parties, except we use your email address for required administrative or legal notices and for the purpose of delivering our email and the Service to you.

We may also request nonpersonally identifiable information, such as annual income, shopping preferences or age, also known as demographic and profile data (“Preferences”), though this information is optional.  We may use this data to improve our site and/or tailor your experience, showing you or delivering to through our Service content that we think might be of interest to you, and displaying content according to your preferences.  We may also share this information with others, such as advertisers interested in advertising through our Service, in aggregate, anonymous form, which means that the information will not contain any personally identifiable information about you or any other person.

You may also voluntarily contribute pictures and text (such as comments and photographs related to the Service) and other content you contribute for public display (each such contribution a “Submission”) through Our Social Media.  We may display these Submissions through the Service, and further distribute them to a wider audience through third party sites and services.


In addition to the information you submit to or through the Service, we may also collect and store information from and about you in the course of your use of the Service. Our servers may log information about your use of the Service, such as your selection of Locations or Preferences, the messages you receive and view, and the date and time of your views. Our servers also may log information that your computer or mobile device provides to us in connection with your use of the Service, such as your browser type, browser language, IP address, mobile carrier, unique device identifier, location, and requested and referring URLs.  We use this information to analyze and track user behavior, personalize your experience, associate it with other information about you, provide the functionality and improve the quality of the Service, help comply with legal obligations, and may use it to display relevant advertising. 


We do not rent, share, sell or trade personally identifiable information with third parties for their direct marketing purposes.  However, the purpose of the Service is to connect you with businesses for the purposes of informing you of their goods and services, and accordingly we do utilize information we gather for that purpose as follows.

Advertising and System Messages.  We do not share email addresses or Locations or Preferences with third parties; however, in the operation of the Service, we (i) may share your email address with third party service providers we use to process personal information on our behalf based on our instructions and (ii) send messages to you through the Service, and may determine which, if any, messages to send to you based on Locations or Preferences.  If you respond to such messages then we or the third party on whose behalf we sent you the message may collect and store the information your provide us (or the third party), and they may be able to associate the information they collect with other information they have about you from other sources.

Aggregate Information: We may share user information in the aggregate with third parties, such as advertisers and content distributors. For example, we may disclose the number of users from a Location that have certain Preferences.

Business Transfers: We may share information from or about you with subsidiaries, joint ventures, or other companies under common control, in which case we will require them to honor this Privacy Policy.  If another company acquires our company or all or substantially all of our assets, that company will possess the same information, and will assume the rights and obligations with respect to that information as described in this Privacy Policy.

Investigations: We may investigate and disclose information from or about you if we have a good faith belief that such investigation or disclosure is (a) reasonably necessary to comply with legal process and law enforcement instructions and orders, such as a search warrant, subpoena, statute, judicial proceeding, or other legal process served on us; (b) helpful to prevent, investigate, or identify possible wrongdoing in connection with the Service; or (c) protect our rights, reputation, property, or that of our users affiliates, or the public.

Links: The messages we send you may contain links to businesses or unaffiliated third party websites. Except as set forth herein, we do not share your personal information with them, and are not responsible for their privacy practices. We suggest you read the privacy policies on all such third party websites.


You can terminate your Account by sending us an email at Accounts will generally be inactivated within 30 days after we receive your request.

We may keep personal information in our active systems for a period of 5 years (or longer if required by law) in order to ensure our ability to satisfy the authorized uses under this Privacy Policy.  For example, we may use retained data to prevent, investigate, or identify possible wrongdoing in connection with the Service or to comply with legal obligations.  Information may exist in backup storage even after it has been removed from our active databases.   


The Service is intended for adult users not under the age of 21 and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you become aware that a child has provided us with personal information without parental consent, please contact us by email at If we become aware that a child under 13 has provided us with personal information without parental consent, we take steps to remove such information and terminate the child’s account.


We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it.  No method of transmission over the Internet or via mobile device, or method of electronic storage, is 100% secure, however.  Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.


If you believe that we have not adhered to this Privacy Policy you may write to our Privacy Officer at the following address:


We may revise this Privacy Policy from time to time. The most current version of the Privacy Policy will govern our use of your information and will be located at If we make material changes to this Privacy Policy, we will notify you by message through the Service prior to the effective date of the changes. By continuing to access or use the Service after those changes become effective, you agree to be bound by the revised Privacy Policy.

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